Do you know what is link building in SEO & what are the benefits of link building?
Many SEO beginners make the mistake of thinking that link building is a new traffic source. While this might be true for some black-hat spammy methods, it certainly isn’t the case for legitimate white-hat link building.
If you don’t know about SEO you can read here What is SEO? Its Importance and How does it Work?
Link Building is one of the most important factors in Search Engine Optimization.
Not only does it help to improve your rankings, but it also enhances user experience and helps you attract high-quality links that are relevant to your business.
Link Building should be an integral part of any SEO campaign.
I would definitely recommend reading this article if you are interested in improving the UX of your website, getting more links, and ranking higher in search engines. Check it out below.
“Creating engaging websites that deliver quality content is one way to improve user experience, but building links is another important factor that can help to improve your site’s visibility and rankings in search engines.”
Links are still an important part of the SEO puzzle, and there are many benefits to building links that can help your website rank higher and attract more traffic.
In this article, we will discuss what is link building, some of the benefits of link building, and some methods for acquiring high-quality links.
Before going deep into link building, if you don’t familiar with What Are Backlinks in SEO & What Are The Advantages of Backlinks? you must read this.
Table of Contents
What Is Link Building?
What is link building? Link building is the process of acquiring links from other websites to your own site.
Links are important because they help to improve your site’s visibility and rankings in search engines, and they also help to improve user experience by providing relevant and useful resources to your visitors.
Types of Links
Paid links (Sponsored or commercial links) – these are online ads that point to your website in exchange for payment. Please note that Google prohibits paid links because they can artificially inflate your site’s rankings. You can find more information about paid links here.
Free directory links – these are links that you can submit to online directories in exchange for a link back to your website.
Editorial links – these are links that are included in articles or blog posts on other websites with a link back to your website.
Social media platform links – these include the various social media platforms, such as Facebook, Twitter, Instagram, etc., where you can include your website URL and receive a link back to your site for free.
Links from other websites (Guest Post) – these are links that are obtained by contacting other website owners and requesting a link exchange.
Internal Backlinks – these are links that originate from your own website and point to other websites.
Social Bookmarking – This is a link creation system where you can submit your content to online bookmarking sites and receive a link back in return.
Image Sharing – these are links that are created when you share your photos on social media or any other site, hyperlink them to include keywords in the image file name, and get a link back to your website for free.
Blog Commenting – This is a link-building method where you leave comments on other people’s blogs and include a link to your website in the comment.
Forum Participation – this is a link-building method where you participate in online forums and include your website URL in your signature.
PPT / Infographics – these are links that you can generate by creating presentations and sharing them on SlideShare or any other site.
The benefits of link building include:
Here we are going to tell you the benefits of link building.
- improved site visibility and rankings in search engines
- increased web traffic
- enhanced user experience
- increased brand awareness and exposure
- improved SEO effectiveness
How To Build Links
Now that you understand what link building is and the benefits of acquiring links, let’s take a look at some methods for building high-quality links.
1. Submit your website to online directories.
There are many online directories where you can submit your website for free in exchange for a link back to your site.
2. Participate in social media.
Social media provide great opportunities for acquiring links because the various platforms allow you to include your website link and receive a link back to your site for free.
Some of the most popular social media platforms where you can include links are Facebook, Twitter, LinkedIn, Pinterest, etc.
3. Write guest posts for other websites.
Guest posting is a great way to get high-quality links from authoritative websites. You can find opportunities to write guest posts by doing a Google search for “write for us” or “contribute.”
4. Conduct link swaps with other website owners.
Link swaps are another great way to get high-quality links from other websites. You can find website owners who are interested in link swaps by doing a Google search for “links swaps” or “link exchange.”
5. Conduct keyword research and include your targeted keywords in your content.
Including your targeted keywords in your content is a great way to get high-quality backlinks from other websites. These types of links are called “natural” or “organic” links, and they will help your website to rank higher in search results.
6. Monitor competing websites for broken links.
If a high-ranking website has a broken link on its site, you can contact them and offer to provide a replacement link. This is a great way to get high-quality links from authoritative websites.
7. Monitor your website for broken links and fix them.
Broken links on your website can adversely affect your site’s visibility and ranking in search engines. You can find and fix broken links by using a tool such as Screaming Frog.
Final Note-
Link building is a process that takes time and effort, but the benefits are well worth the investment.
By following the methods listed above, you can build high-quality links that will improve your site’s visibility and ranking in search engines, increase web traffic, and enhance your SEO effectiveness.
