Location-based advertising is the practice of marketing your brand to consumers in specific locations. This type of marketing isn’t a new concept. In fact, location-based advertising was all that businesses in the past could perform. Businesses would use signs, banners, flags, etc., to attract local shoppers.
In the 20th century, neighborhood-based direct mailing campaigns, another location-based advertising tactic, were extremely popular. Now, in the internet age, people think of geo-targeting or GPS-powered mobile devices when they think of location-based advertising. Of course, these advanced marketing tactics are important for brands.
But, not all businesses can afford these advanced targeting and marketing tools. Thankfully, these brands can still perform location-based advertising with simple tools like custom-printed marketing flags. Here’s how any small business owner can launch successful local ad campaigns with nothing but custom-printed marketing flags –
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Create Welcoming Storefronts
The exterior appearance of your store will dictate how your brand is perceived by shoppers. Brick-and-mortar stores with well-decorated storefronts always attract more customers. That’s why using well-designed custom-printed marketing flags to create a pleasant, good-looking, and welcoming storefront is a great idea.
A custom flag is one of the most cost-effective marketing tools in the world. Even small business owners with little to no marketing resources can use these flags to beautify their stores’ exterior regions. Feather flags or teardrop flags can easily make normal store entrances look and feel grand.
Celebrate Local Events
A key aspect of location-based advertising is ensuring that your brand is part of the local culture’s fabric. Brands that are involved in local sporting events, concerts, religious festivals, and other community events have great local brand value. How can a small business owner partake in local events?
Custom-printing high-quality flags are a great way of doing so. Vinyl or polyester flags are super-cheap. They’re ideal for short-term promotions. Small business owners can custom-print new flags for every local event.
For example, if there’s a major sporting event coming up, create flags that promote the event. Include your brand’s logo, name, etc., on these flags. Local shoppers will associate your brand with the sporting event. Your local brand presence will improve considerably.
Show the Locals – Your Brand Cares
During the COVID19 pandemic, savvy business owners used custom-printed flags to inform customers about social distancing and masking rules. They placed these flags outside and inside their stores. These efforts made local shoppers happy.
Target Neighborhoods Where Customers Reside
You can perform location-based advertising for your business in various locations with custom-printed marketing flags. These flags are light and portable. They can be installed in the street, inside malls, and in other public places.
With these lightweight marketing tools, small business owners can send targeted marketing messages to specific groups of people. For example, if you sell educational products, you can install your marketing flags outside schools, colleges, etc.
Location-based advertising is a vital practice for businesses. It’s your local customers that you depend on for consistent business. That’s why informing them about your brand is vital. Custom-printed marketing flags are highly affordable and effective tools that can bring your customers closer to your brand!
