LSI keywords, used as a ranking signal by Google, are the new trend in SEO. Any small business owner should be aware of those keywords and use them whenever they can. I will explain how it all works here, so you can understand what you can do to improve your rankings with LSI Keywords and then introduce some free tools to identify them.
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What Are LSI Keywords?
LSI keywords, also known as Latent Semantic Indexing (LSI), are a set of words that have a meaning that is somehow related to your keyword and each other. For example car wheel, wheel car, or wheel rim. All those words are similar in meaning and are related to the keyword “car wheel.”
You can use LSI keywords as synonyms for your target keyword, in order to improve your website’s ranking. You don’t need to include all of them on a single page, but sprinkling them throughout your content will help Google understand what your page is about.
How Does Google Rank Websites with LSI Keywords?
Google says LSI keywords are not yet a part of their ranking algorithm, but they do use it to understand the context of your page. Since “cat” pages tend to be about cats and cat products, when you combine that word with other relevant words, like “kitten,” “furniture,” and “litter,” Google can determine that your page is about cats, not just animals in general.
The bottom line is that including LSI keywords on your pages will help you rank higher in search engine results pages (SERPs), as long as the words are used naturally and don’t look like you’re trying to overdo it.
What Makes LSI Keywords Important?
If you want to go further and know how to use LSI keywords in SEO, there is a good reason for that: they make up about 20% of all words we use, but most people don’t know this because they are latent (invisible). According to semrush.com, there are at least 10 words that are latent semantic indexing keywords for almost any keyword you can think of.
Here is a list of the top 10 LSI words for “marketing,” according to semrush.com:
advertising, market, campaign, media, public relations, reach, consumers, marketing, promotion, statistics
And here is the list of LSI words for “online marketing,” according to semrush.com:
advertising, marketing, online advertising, social media marketing, search engine optimization (SEO), Google AdSense, cost-per-action (CPA) marketing, web traffic growth strategies, website traffic, search engine marketing (SEM)
Once you know how to look for them, they will become more clear. So where do we find LSI keywords?
Where Can You Find LSI Keywords?
There are quite a few places where you can start looking for LSI keywords. The easiest way is to use an online tool, like LSI Graph or a Google AdWords keyword planner alternative, which can help you find related words to your target. Another technique you can use is the following:
Take a look at Wikipedia’s table of contents Find relevant keywords Look for LSI words in bold letters and links.
The last suggestion is not always easy to do, because Wikipedia articles are well written and don’t usually have a lot of extraneous words. However, if you take the time to look through the table of contents, you can usually find a few related keywords.
Once you’ve found a few good LSI keywords, it’s important to use them in the right places.
How to Use LSI Keywords on Your Website
Including LSI words on your website is a little different than just using them in your content. You can do the following:
- Use them as anchor text for links
- Use them as part of your page’s title tag
- Use them in the meta description tag
- Add them to the header tags on your page
You don’t want to use them too often, or your site will look like it’s trying too hard. A good rule of thumb is to use them once or twice per page, in the right places.
Conclusion
Including LSI keywords on your website is a great way to improve your ranking on Google search results pages. By using related words in your content and on your website, you can help Google understand what your page is about. And that’s a good thing because it means you’re more likely to show up near the top of the search results for your target keywords.
Hope you now know what are LSI keywords and How To Use LSI Keywords in SEO? You can also read another interesting blog on What Are Backlinks in SEO & What Are The Advantages of Backlinks? and share your views with us. If still, you have any queries feel free to reach out using the comment box.
