Implementing a conversational marketing strategy begins with determining which pages on a website you want your conversational chatbot to interact with. Consider sites that get the highest traffic and visitors with a high propensity to purchase to maximize interactions and outcomes.
Table of Contents
1. Obtain consent from your customers
Before we get started developing scripts and creating compelling questions and responses, there is one critical point to make – user permission. Businesses that use text messaging for business reasons must get the authorization of their consumers to receive a message from the brand.
In essence, seeking consent entails obtaining authorization to handle a customer’s data and record discussions. Along with consent, you should;
- give an opt-out option for all text messaging consumers
- anonymize all data gathered
- design an automatic reporting system for data breaches
Before developing a system for conversational text messaging, determine if your whole operation complies with all applicable government requirements covering the collection and storage of customer data. Consider any additional disclaimers you want to offer to your consumers before initiating the dialogue.
Naturally, whether or not to include a disclaimer depends on the sort of company you operate and the nature of your product or service. However, examine any circumstances in which an engagement with a client might need a warning or notification.
2. Maintain a connection with your customers
Without relevance, conversations would cease to exist. It will help if you recommend your consumer to more resources. These materials should be relevant to the subject being discussed.
By including extra material, you may make your engagement more beneficial to the consumer. It is also an excellent way to increase traffic to certain content on your website. Conversational marketing fosters consumer relevance and a feeling of belonging, alleviates customer difficulties, and enhances brand experience.
Conversational SMS marketing service develops connections with your customers, which you typically develop via marketing efforts. The purpose of marketing is to raise awareness of your product or service to establish favorable connections with your brand.
The best way to do this is to guarantee your consumers are satisfied with your service even after they’ve purchased the goods, and SMS enables you to do it in a very efficient and easy manner.
3. Prioritize the consumer
Every successful eCommerce shop understands that the world’s most beloved companies provide exceptional customer service.
One of the critical components of exceptional customer service is that companies make themselves accessible at the client’s convenience. Conversational marketing occurs when convenient for the consumer, not the brand – whether it is during the day or after work, and without the need to wait for a response.
The use of natural, common language distinguishes conversational text messaging from other business texting. You should pay close attention to the flow of your texting conversation composition. Inquire about the frequency with which they would want to receive communications and the kind of information they desire. Then tailor your SMS campaign to their preferences. Customers react more positively to content sent directly to them, therefore including your subscribers’ names wherever possible.
4. Keep your message brief.
SMS messages are read within three minutes, making them a personal method of communicating with your consumers. With 160 characters available, ensure your message is brief and valuable enough to persuade your consumer to reply favorably. A keyword and a short code drive an SMS campaign. If you want clients to participate in a campaign that requires them to text your keyword to a five-digit number, ensure that those two components are prominent and not buried in the message.
If you’re having difficulty adhering to the 160-character restriction, send video clips or photographs to your consumers through MMS. You may also attach YouTube URLs to provide a visual representation of your brand to your consumers.
When communication technology offers content consumers more immediacy and convenience, changes in expectations are likely to follow – many of us who run companies learned this lesson via the emergence and evolution of social media.
Another of these strategies is short message service marketing. It’s a low-cost, high-return marketing method that uses text messaging to communicate with consumers or sell products or services. There are several reasons to give it a try, ranging from the relatively inexpensive initial cost to the fact that the great majority of texts are opened and read in some form. It provides an efficient means of connecting with mobile consumers when utilized effectively.
